Faculty News
Professor Anindya Ghose on the crowdfunding campaign to bail out Greece
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Excerpt from The New York Times -- "But a crowdfunding campaign to bail out a country seems to be a first, according to Anindya Ghose, a professor of information technology and marketing at New York University’s Stern School of Business, who has been researching crowdfunding for the past six years. 'It’s very unique,' Mr. Ghose wrote in an email. In at least one way, though, the campaign and the reaction to the crisis in Greece fit into what Mr. Ghose has seen in his research: Altruism is a key motivating factor inspiring people to donate."
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