Faculty News

Professor Allen Adamson discusses how companies can market to millennials, from his book, "Shift Ahead," co-authored with Professor Joel Steckel

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Excerpt from The New York Times -- "'It’s where you go on vacation, what you do and what technology you have,' said Allen Adamson, one of the founders and managing partners of Metaforce, a brand marketing and consulting firm, and one of the authors of 'Shift Ahead: How The Best Companies Stay Relevant in a Fast Changing World.' Those experiences need to be 'Instagram-worthy,' too. The quirkier, flashier and more offbeat the experience, the better, he said."

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