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Excerpt from Adweek -- "Alixandra Barasch, assistant professor of marketing at New York University, said that Trump’s threats can profoundly affect businesses, which she’s seen most clearly when public companies’ stock prices have moved due to a single tweet. 'The current TikTok situation is an interesting one, because it more directly affects actual consumer decisions—not just Wall Street,' Barasch told Adweek. 'I could see it going in both directions, but either way, it’s clear that Trump’s comments—no matter how valid or legal—have a profound influence on real business outcomes.'”

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