Faculty News
Professor Al Lieberman's comments on celebrity marketing during a panel discussion at Advertising Week are highlighted
—
Excerpt from PR Week -- "'You wouldn’t buy a million-dollar house without doing some research,' he said. 'You have to do your due diligence and see if there are any skeletons in closet, whether it’s alcohol, drug abuse, or perhaps domestic violence. These are things you want to look into.'"
Read more
Read more