Faculty News

Professor Al Lieberman is quoted in an article on the factors brands should consider when choosing a spokesperson

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Excerpt from Adweek -- "Al Lieberman, an academic authority in entertainment marketing and the head of the Entertainment, Media and Technology Initiative at New York University’s Stern School of Business said, 'Global markets have their own form of barriers to certain celebrities due to ethnicity, gender, sexual orientation, background and on occasion even roles they have played.'"

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