Faculty News

Professor Adam Brandenburger offers ideas for how organizations can spur creativity and more effectively brainstorm

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Excerpt from The Holmes Report -- "Adam Brandenburger, a professor at the New York University Stern School of Business who researches, writes and teaches about creativity, suggests two teams can strategize more creatively than one. Team A lists the strengths in your organization. Team B lists weaknesses. Then the teams swap lists."

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