Experience Stern | News & Events

Excerpt from WIRED -- "It’s not as fun to use social media on a computer—and that’s a good thing, says Adam Alter, a professor at NYU’s Stern School of Business and author of the book Irresistible, which charts the rise of addictive technology. 'The feed doesn’t progress quite as neatly as when you're using a very simple finger swipe gesture,' he says. 'You have to scroll the mouse or do something that requires a little extra effort, and even that little bit of extra effort can have an effect on how we experience the world.'"

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