Faculty News
Professor Adam Alter's joint research on cognitive disfluency and Professor Yaacov Trope's joint research on psychological distance are featured
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Excerpt from Factor Daily -- "...this theory, proposed by psychologists Nira Lieberman and Yaacov Trope, suggests that this construal level is a function of another concept called psychological distance. ...research by Adam Alter and Daniel Oppenheimer has shown that using hard-to-read fonts in a message or advertising can manipulate the mind into a higher construal level, while easy-to-read fonts can lead to lower construal levels."
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