Experience Stern | News & Events

Excerpt from Family Circle -- "If you have a very clear memory of reading an email, but you've searched and searched and still can't find it in any file...check your texts. 'It happens all the time--a conversation will continue on three or four different forms of communication,' says Adam Alter, associate professor at [the] Stern School of Business at New York University and author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. 'It's the perfect recipe for dropping the ball.'"

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