Experience Stern | News & Events

Excerpt from The Huffington Post -- "Political ideology plays a role in shopping behavior, according to Vishal Singh, a marketing professor at NYU’s Stern School of Business who has studied the topic. Singh’s research shows that conservatives are more likely to pick more established name brands over generics and are slower to adopt new products. They also tend to favor domestic over foreign beers. These trends are consistent with attitudes associated with conservatism, such as being skeptical of new experiences, Singh said."

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