Faculty News
Prof. Thomaï Serdari on Lamborghini's collaboration with d'Avenza
—
![Luxury Daily logo Luxury Daily logo](/sites/default/files/styles/480w/public/assets/images/con_032369.jpg?itok=kipcUcEh)
Excerpt from Luxury Daily -- "'Heritage Italian brands Lamborghini and d’Avenza share a past that has remained exclusive to a select clientele,' said Thomaï Serdari, Ph.D., founder of PIQLuxury and adjunct professor of luxury marketing at New York University, New York. 'Recently however, both brands have made a definite turn towards a wider market where they can promote products that are destined for a particular type of clientele, most probably of foreign origins.'"
Read more
Read more