Experience Stern | News & Events

Excerpt from Marketplace -- "In recent years Cadillac has had little to tout besides its high end Escalade SUV. In order to become relevant again, Serdari believes the brand needs to cut back its offerings, and go upmarket to firmly re-establish itself on the high end of luxury, a place BMW, Audi and Mercedes already occupy. 'Then perhaps they can reverse their strategy and start targeting the mass market with less expensive models.'"

Read more