Experience Stern | News & Events

Excerpt from Luxury Daily -- "'[This] campaign is not about engaging with consumers. It is about inspiring consumers, teasing them, making them get curious, igniting interest,' said Thomaï Serdari, Ph.D. brand strategist and adjunct professor of marketing at New York University, New York. 'After all, luxury, especially in such conceptual form and not as a product to be displayed and acquired, is a top-down reality.'"

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