Experience Stern | News & Events

Excerpt from WWD -- "'It’s legitimate that customers have been very disappointed with large brands and their customer relationships. Someone has had to come in,' said Thomaï Serdari, brand strategist and adjunct professor of marketing at New York University’s Leonard N. Stern School of Business. 'The customers felt quite alienated or disconnected and didn’t feel that brands spoke to them. That is what initiated this.'"

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