Experience Stern | News & Events

Excerpt from BuzzFeed News -- "Scott Galloway, a clinical professor of marketing at NYU’s Stern School of Business, calls this one-product plan 'sniper retail.' 'They’re taking one product and going after it with a laser focus,' he says. 'And they’re much more skilled. Traditional companies might be going after the same thing, but they’re using swords. The startups are trying to achieve the scale and efficiency of a value-based retailer, like Wal-Mart, but at the same time give you the individual attention you’d get from a specialty retailer, like Duxiana. So you feel like you’re getting Williams-Sonoma at a Costco price. That’s a powerful combination.'"

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