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Excerpt from Bloomberg -- "Typically, bloggers bring a couple things. They bring an authenticity, a new voice and they usually bring a younger audience... No brand ever says, 'We have too many 18-30 year old fashionable thought leaders.' You never hear a brand say that, 'Oh, we need more 75 year olds.' You don't hear that a lot. So you [fashion blogger Danielle Bernstein] bring an audience, an authenticity, and also, you bring a business model. You're leaner and meaner."

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