Experience Stern | News & Events

Excerpt from Marketplace -- "Google wants BrandLab to help it diversify, and Galloway thinks it just might work. 'Advertising, even in a digital age, is largely relationship-driven,' he says, adding that BrandLab will help companies create better videos and stories, which might draw more eyes to YouTube. Galloway also thinks the more comfortable a company like Lancôme is with Google’s products, the more likely it might be to spend money on them down the road."

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