Faculty News
Prof. Scott Galloway explains why brick-and-mortar stores complement success in e-commerce
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Excerpt from Racked -- "Pure-play e-commerce can scale faster than brick-and-mortar, but then there’s a certain friction. The moment you are on Amazon’s radar, they will begin to look into your category. One of the most impactful ways to market a brand to somebody is to offer them a great in-store experience."
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