Faculty News

Prof. Scott Galloway discusses the ROI of social media marketing

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Excerpt from Women's Wear Daily -- "'Instagram is top of the funnel, brand-based marketing, and it’s very hard to establish direct attributes and that’s across all mediums. Whether it’s print or marketing, the ROI here [on Instagram] is largely secondary,' he said. Galloway added that since Instagram has an organic reach of 100 percent, it’s hard to over-invest on the platform right now."

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