Faculty News
Prof. Scott Galloway on Apple's transition to a luxury brand with the launch of the Apple Watch
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Excerpt from The Wall Street Journal -- "At the DLD15 Conference in January, Scott Galloway, a marketing professor at New York University, said Apple shares many of the characteristics of a luxury brand, from high prices to its 'self-expressive benefit,' or the idea that owning Apple products can help make you more appealing to other people. This has allowed Apple to continue selling iPhones at higher margins even as pricing pressure has taken a toll on competitors’ profits."
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Additional coverage appeared on Business Insider, Bloomberg, China Daily, MediaPost, The New York Times, Quartz and Vox.
Read more
Additional coverage appeared on Business Insider, Bloomberg, China Daily, MediaPost, The New York Times, Quartz and Vox.