Experience Stern | News & Events

Excerpt from make it better -- "'Makeup is a very crowded category and it's tough to get noticed,' Craig says, so movie branding is one way to stand out. And even though many of the branded cosmetics are available for only a fleeting time, it may be long enough to spur a sale to a new customer. 'People who like the star and like the movie think, "I'll try it,"' he says. 'People see it and they want to be part of that magic.'"

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