Faculty News
Prof. Russell Winer discusses his research on consumers' willingness to pay more for socially responsible goods
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Excerpt from Associated Press -- "While companies sell Fair Trade food, clothing and bedding products because they believe in being socially responsible, the goods can also be part of a marketing strategy, says Russell Winer, a marketing professor at New York University's Stern School of Business. Sixty percent of shoppers are willing to pay the higher prices that Fair Trade items tend to have, according to a 2013 study he co-wrote."
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Additional coverage in The Washington Post, Fox Business, WNYT, MSN, Metro, and Inc.
Read more
Additional coverage in The Washington Post, Fox Business, WNYT, MSN, Metro, and Inc.