Experience Stern | News & Events

Excerpt from CBS News -- "Raghubir cautions against falling for marketing tricks such as limiting quantities or availability of certain items in order to create a sense of urgency. 'Anything which crunches time or crunches the availability of a product is something that consumers then want to exert their independence on... and then,, oh, it's only available now. I better rush and get there before this deal is over,' says Raghubir."

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