Experience Stern | News & Events

Excerpt from Quartz -- "But, since 2005, emerging market exports of printed matter to advanced economies have grown significantly, from less than 10% to almost 20% of global volume. Why is this? Business professor Pankaj Ghemawat, who co-authored the study of global connectedness that returned this surprising result, says it’s tied up in human migration—and entertainment. Ghemawat says he himself is a part of this statistic because, like many other Indians living and working abroad, he subscribes to Bollywood film magazines. The story is not so different for other emerging markets with plenty of emigrants and a thriving culture that expatriates want to stay connected with."

Read more