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Excerpt from CKGSB Knowledge -- "One New York University economist sees the availability of on-tap computing and memory storage as a particularly important new advantage. Where 10 years ago, a start-up had to invest significant money in computer systems, today it will simply rent the computing power it needs, says Nicholas Economides, a professor of economics at NYU’s Stern School of Business and a noted scholar on network effects. 'Now you can just go to Amazon or Microsoft or Google and rent computing power at a very low price, so innovating has become much cheaper.'"

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