Experience Stern | News & Events

Excerpt from Fox Business -- "I think in terms of the labels or the category we put them in, that's really important. So if you call this a fitness tracking device -- FitBit, Jawbone -- their longevity is almost nonexistent. I think they're going to be replaced by Apple. But if you change the label and actually put them in this category of 'calm technology,' because the whole promise of this category is that it's going to keep us in the flow of information without constantly demanding our attention like looking at our phones. So you'll get a buzz on your wrist, or you'll be able to see it out of your peripheral vision. That category is going to be huge. There's a big future. There's going to be a lot of players. So it depends what category you put them into."

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