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Excerpt from Fast Company Co.Exist -- "Lisa Leslie, an associate professor at NYU’s Stern School of Business who has studied workplace inequalities, says the EDGE approach could be help companies be proactive about not just putting a gender equality policy in place but making sure it's effective. Often, she notes, well-meaning policies have 'backlash effects.' She gives the example of a company where none of upper management will take advantage of flexible work hours, sending the signal that lower level employees will be penalized for using them. Or a policy can even have stigmatizing effects, if, say, co-workers believe that women or minorities in leadership are promoted because of who they are, rather than their merits."

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