Experience Stern | News & Events

Excerpt from Portland Press Herald -- "The problem with trendy foods is that no one really knows what sales will look like five years from now. If a business owner catches the upswing of a trend, Eggers said, they may be able to get several years of good business before having to worry about the bubble bursting. That’s what happened with Crumbs. 'They came in relatively early in the cupcake trend,' Eggers said. 'They actually made a lot of money for a period of time, but they got themselves in trouble because they overexpanded.'"

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