Experience Stern | News & Events

Excerpt from Marketplace -- "There are successful businesses that sell just one product. But most are in markets where it’s easy to predict demand - like steel. So, says J.P. Eggers, an assistant professor of management and organization at NYU’s Stern School of Business, 'They are, in general, able to deeply understand what their customers are after, deliver what they want, how they want it, at the price that they want it.' But there are plenty of stores that sell mostly cupcakes. Eggers says it’s unlikely they’ll all go away. He says when the cupcake bubble burst, Crumbs found itself with some odd store locations."

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