Experience Stern | News & Events

Excerpt from The Wall Street Journal -- "At the core of all of these businesses is what’s known as a two-sided market, in which companies must create markets for both labor (think Uber drivers) and customers. Just getting one of these markets going can be daunting. 'It’s the "cold start" problem,' says John Horton, professor at NYU Stern and formerly the staff economist at oDesk, a site that pairs freelancers with employers. 'In general, no one wants to come to your market if you don’t have the other side of the market,' he adds."

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