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Excerpt from Seeking Alpha -- "The Knowledge Effect was originally discovered by academic researchers, spearheaded by Baruch Lev, who studied 20 years of financial data and discovered an important association between a firm's level of knowledge capital and its subsequent stock returns. Further research advanced the original findings and in 2005 Lev, building on his own earlier research as well as that of others, proved the existence of a market inefficiency traceable to missing information about corporate knowledge investments. This inefficiency has led highly innovative companies to deliver persistently positive abnormal returns in the stock market."

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