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Excerpt from Forbes -- "Amazon investors have been willing to give Amazon the benefit of the doubt (or the benefit of time) with an expectation that as Amazon expands, it will figure out the margins piece. Aswath Damodaran, author of 'The Little Book of Valuation: How to Value a Company, Pick a Stock and Profit' and a finance professor at NYU, found that the median pre-tax operating margin for a US retailer with at least $1 billion in sales is 7.67%."

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