Faculty News
Prof. Arun Sundararajan on the success of Behomm, a home-exchange website
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Excerpt from The New York Times -- "Arun Sundararajan, a professor at the Stern School of Business at N.Y.U., who researches the digital sharing economy, said social media platforms like Facebook and LinkedIn, and tools that verify one’s real-life identity, now allow us to vouch for a person’s credibility and good intentions. Trust can be cultivated even in high-stakes situations like 'letting a stranger into your bedroom,' he said, or in the case of long-distance ride-sharing programs like carpooling.com, 'letting a stranger drive you to a strange city.'"
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