Experience Stern | News & Events

Excerpt from Bloomberg Businessweek -- "Securing a foothold in a few major cities could help ease Uber’s way in places that are trying to shut it down. And the company’s public political battles may turn out to be useful in attracting new customers and supporters. In the end, argues Arun Sundararajan, a professor at New York University’s Stern School of Business, 'The more they sort of popularize themselves, the stronger their argument becomes.'"

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Additional coverage appeared on Bloomberg Businessweek and WIRED.