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Excerpt from The Huffington Post -- "Sundararajan argued that this business model is risky for Instacart and other firms like it because it hands over so much control to workers who don't feel particularly invested in the company's overall health. Workers have detailed similar experiences at other rapidly growing apps, Uber and HomeJoy among them. Sundararajan suggested that a company like Instacart consider, at minimum, pairing newbie shoppers with expert mentors when they are starting out. 'Eventually these companies’ brand comes from consistent high quality, and that rests almost entirely in the hands of freelance workers,' Sundararajan said. 'It’s simply smart capitalism to have a healthy workforce of people motivated to work for you.'"

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