Experience Stern | News & Events

Excerpt from Pacific Standard -- "...Burtch and colleagues Anindya Ghose and Sunil Wattal went to 'one of the world’s largest online crowdfunding platforms,' as they describe it in their paper, and proposed a simple experiment... they found a privacy effect, meaning about five percent more people gave when they had to pay first and select privacy options later. But the authors also found what they termed a publicity effect: When users saw the privacy options last, those who went through with a contribution gave $5.81 less on average, the net result of fewer very large or very small (but still non-zero) amounts."

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