Experience Stern | News & Events

Excerpt from Business Standard -- "'Such a marketing gimmick is a kind of price obfuscation strategy. It is a baiting tactic to lure price-sensitive customers to their store in the hope of converting them. But such practices are counterproductive in the long run for retailers. They will never be able to establish a loyal customer base using such opaque pricing tactics,' said Anindya Ghose, professor of IT and marketing at New York University's Leonard Stern School of Business."

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