Faculty News
Prof. Adam Alter's research on the link between a pronounceable name and likeability is featured
—
Excerpt from Business Insider -- "In a New York University study, researchers found that people with easier-to-pronounce names often have higher-status positions at work. One of the psychologists, Adam Alter, explains to Wired, 'When we can process a piece of information more easily, when it's easier to comprehend, we come to like it more.' In a further study, Alter also found that companies with simpler names and ticker symbols performed better in the stock market."
Read more
Read more