Faculty News
Prof. Adam Alter's book, "Drunk Tank Pink," is cited
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Excerpt from Entrepreneur -- "When discussing how weather affects human behavior in his book Drunk Tank Pink, New York University marketing and psychology professor Adam Alter said, 'Sunshine dulls the mind to risk and thoughtfulness.' Added Alter: 'Happiness sends a signal that everything is fine, the environment doesn't pose an imminent threat, and there’s no need to think deeply and carefully.'"
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