Faculty News

In an op-ed, Prof. Thomaï Serdari examines Porsche's design as a branding tool

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Excerpt from LinkedIn -- "Porsche, one of the most revered brands both because of its long history but also because of its achievements, has proved time and again that form stems from good design while it also expresses good design. Architect Mies van der Rohe’s dictum 'form follows function' has found its perfect manifestation in Porsche 911, a legendary car that has been in production since 1963 and has been evolving ever since."

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