Faculty News
In an op-ed, Prof. Michelle Greenwald explains the effectiveness of subscription sample box services
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Excerpt from Forbes -- "For manufacturers, sample boxes away to give targeted consumers a taste, feel for, or experience with products they otherwise would probably not make the effort to get to know. There’s also far less competitive clutter in a sample box than visiting that product category section at retail, so the sampled brands have a much longer time for consumers to evaluate the selling messages on their packages. ROCKSBOX gives users who try the jewelry for a limited time, the option to purchase what they like for a reasonable price."
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