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Excerpt from Harvard Business Review -- "The contrast was especially striking given that Airbnb and Uber are together inventing a new organizational form: platforms that are firm-market hybrids, supplying branded service offerings without actually employing the providers or owning the assets used in provision. Crucial to their long-run success could be creating an appropriate platform culture — shared norms, values and capabilities among the providers. It’s the analog of an organizational culture, but without the directive authority or co-located social systems that traditional firms can take advantage of to manage their employees. The fact that these two market leaders are using such different approaches provides a useful testing ground for what works and what doesn’t."

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Additional coverage appeared on Slate.