Experience Stern | News & Events

In addition to commentary on new and notable ads, the following professors can speak to what we will see this year around political and social themes, effects from the pandemic on advertising, and the power of social media.

Topics include:

• Reputation & Brand Management - Professor Tülin Erdem, chair of NYU Stern's Marketing Department, can discuss brands’ and celebrities’ decisions to associate with the big game
• Super Bowl Goals - Professor and Dean Emeritus Geeta Menon discusses the goal of Super Bowl advertisements, the underlying emotions of ads and how brands may present ‘authentic’ ad campaigns this year
• Super Bowl Ad Predictions - Professor Priya Raghubir on if tried-and-true ad elements, including authentic humor, celebrity endorsements and socially conscious messaging, are likely to get airtime. She predicts seeing thanks to front line workers, acknowledgement of Black Lives Matter and messages of hope and optimism
• Learn from the Past - Professor Russell Winer, deputy chair of Stern’s Marketing Department, can discuss what lessons from previous Super Bowl advertising campaigns can be brought forward into an uncertain 2021 landscape
• Understanding Consumer Behavior - Professor Tom Meyvis looks at consumer decision making and strategies to increase consumer enjoyment
• Engagement on Mobile during the Big Game - Professor Anindya Ghose, author of “Tap: Unlocking the Mobile Economy,” offers insights on brands’ mobile ad strategies this year
• Luxury Still Thriving - Professor Thomaï Serdari, luxury marketing expert, describes what mass-marketed brands can learn from luxury and how to use those lessons to reach their target consumer segments
• Cause Marketing - Professor Joshua Lewis on the potential trend of campaigns dedicated to change and charity amidst a struggling economy

Please contact the Office of Public Affairs at 212.998.0202 or paffairs@stern.nyu.edu or the faculty directly to arrange interviews.