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Excerpt from Fox Business -- "I think it's actually a perfect fit. I see complete synergy between the brands because, when you think about it, the actual guy who designed the headphones used to be the head of design at Apple... People have to stop thinking about Apple as a technology company now and start thinking of them as a fashion and a lifestyle brand... They're also the disruptors... they wouldn't go and acquire someone who's just copied them. And if you look at what Beats did, they're the complete opposite to Apple. So Apple's coming out with these little light headphones, they came out with these big heavy bass headphones. Apple was coming out with something very subtle you hardly see, they were coming out with something very obvious."

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