Experience Stern | News & Events

Excerpt from Luxury Daily -- "Mr. Alter identified five major external factors affecting consumer behavior: time, booms and busts, space, ego and hard times. Markets are attuned to the effect that time has on consumer behavior habits on a macro scale, gearing marketing differently toward people of different ages and interacting differently with long-time consumers compared to new ones. However, smaller factors, such as the second digit of a person’s age, are equally important."

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