Faculty News
In an interview, Professor Priya Raghubir provides insights on how dollar stores encourage customer spending
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![Business Insider logo Business Insider logo](/sites/default/files/styles/480w/public/assets/images/business%20insider%20logo.jpg?itok=IixypYY9)
Excerpt from Business Insider -- "...If you buy something which is really cheap, then after that, the likelihood of you buying something else that is more expensive will increase. So, shopping creates a momentum."
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