Faculty News
Insights from Professor Adam Alter's book, "Irresistible," are spotlighted in an article exploring targetless scrolling on social media
—
![Forbes logo Forbes logo](/sites/default/files/styles/480w/public/assets/images/con_030508.jpg?itok=C4Xqx5A4)
Excerpt from Forbes -- "According to Adam Alter, a professor at New York's Stern School of Business, the author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked , we will find ourselves in a kind of autopilot as the 'sliding down' of all the news on Pinterest."
Read More
Read More