Faculty News
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Prof. Tom Meyvis's research on the benefits of commercial interruption is featured
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Excerpt from TIME Moneyland -- "In the most remarkable demonstration of this idea, they found that people enjoy watching TV shows more when they are interrupted by commercials than when they’re free of ads."
Faculty News
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Excerpt from TIME Moneyland -- "In the most remarkable demonstration of this idea, they found that people enjoy watching TV shows more when they are interrupted by commercials than when they’re free of ads."