Experience Stern | News & Events

Excerpt from Broadcasting & Cable -- "'We are glad to partner with CBS on this exciting research initiative,' Assael said in a statement. 'As cross-platform exposure to television shows has increased, "watching TV" has taken on a whole new meaning that has important implications for the media industry and our society that are worthy of serious research.'"

Excerpt from Marketplace -- "At New York University’s Stern School of Business, finance professor Roy Smith said he teaches that shareholder value is a core tenet of American economics and law. ... But even Smith said companies should adhere to the ethical norms of the era they’re in. 'You can only go so far in the pursuit of pure profits,' he said."

Excerpt from Bloomberg View -- "We had a well-defined notion a couple hundred years ago of markets where individuals sold to other individuals. We have a pretty well-defined notion today of a large hierarchy that produces and delivers goods and services. I see the sharing economy platforms as somewhere in between. They’re creating this new hybrid between firms and markets, and there’s still a process of figuring out how much of an organization and how much of a market you should be."

Excerpt from Forbes -- "Virtual reality is one of the latest technologies marketers are trying to wrap their heads around to figure out how to best utilize the tool to achieve brand objectives. While we’re only at the tip of the iceberg in terms of impactful ways to use VR for marketing, several pioneers have found creative ways to do it well and support their unique value propositions."

New York University and CBS Corporation announce the NYU Stern/CBS Media Analytics Initiative, a new program designed to advance cross-media research by providing a wider understanding of the nature of the interactions between television and other media platforms and how they influence consumer exposure and behavior.

Excerpt from ABC News -- "Joseph Foudy, who teaches several courses on Asia and Asian economies at NYU's Stern School of Business, said the resort will likely experience 'teething problems' in the beginning, such as crowd management and other operational glitches, but he predicts the park will be a resounding success."

 

Excerpt from Forbes -- “It’s important to also talk about the positive examples of ethical behavior, not just the bad ones. Focusing on the positive reasons you are in business, and reinforcing the good things people do strengthens ethical choices as ‘the norm’ of the organization.”

Excerpt from Marketplace -- "After World War II, American companies 'pretty much had the world to themselves,' Sylla said. Most of their rivals in Europe and Japan were rebuilding after the war’s destruction, so big companies were raking in cash and didn’t have any issue being generous. 'When we compare that time to today, we find everyone seemed to share in the prosperity, from the corporate executives right down to the assembly line workers,' Sylla said."

Excerpt from CFA Institute blog -- "Damodaran believes that looking for specific countries to invest in is dangerous, cautioning that 'cheap countries are cheap for a reason.' For example, it would be irresponsible to invest more in Russia than its position in the global economy merits, even though it is probably the cheapest market in the world. On the other hand, Brazil looks like a cheap market right now, but investors should find exposure to Brazil at the right price, rather than avoid it outright."

Excerpt from Business World -- "Adam Brandenburger and Barry Nalebluff proposed that bundling complementary products or services enhance customer value and make primary offerings more competitive (HBR, 1995)."

Excerpt from Kiplinger -- "Indexes are constructed and then left alone for the most part, right? Not really. Even the S&P 500, which is weighted by market value and is not rebalanced, undergoes 20 to 25 changes in an average year as companies are added to and removed from the index, according to a study by Jeffrey Wurgler, a professor at NYU Stern School of Business."

Excerpt from Forbes -- "Sundararajan’s sympathies lie with these legions of new micro-entrepreneurs, trying to build successful new lines of work in the sharing economy. In his book, 'The Sharing Economy,' the NYU professor expresses concern that everything could turn into 'a disparaging race to the bottom that leaves workers around the world working more hours for less money and with minimal job security and benefits.'"

Excerpt from Poets & Quants -- “Be creative in finding time to do homework and projects while spending time with family and friends, and still delivering at work. It’s surprising how much time you can find when you establish priorities.”

Excerpt from The New York Times -- "'The left is very worried about homophobia but it’s also very worried about Islamophobia, so there is going to be some real cognitive dissonance on the left as people talking about a Muslim killing many gay people,' said Jonathan Haidt, a social psychologist and professor at New York University’s Stern School of Business."

In this advanced communication program, you will learn key techniques for creating communication strategies that support your personal brand. You will practice developing and delivering well-crafted and concise messages that have clearly defined intents.

Excerpt from the Financial Times -- "Much of the current literature advises first-time exporters to draw up demand-led strategies that will take their products into the largest or fastest growing markets. Measures of foreign market potential in this respect might include per capita income, population or consumption growth. While these are important factors, they can be overstressed, says Pankaj Ghemawat... Instead, a well-conceived export strategy will take the 'closeness' of a potential market into account, defined broadly to encompass cultural and administrative similarity as much as geographical proximity, he says."

Excerpt from Forbes -- "Daniel Greenberg, a first-year student at New York University and partner of Flatiron Investors, who’s believed to be the 'youngest venture capitalist on the East Coast' created a business competition — Venture Hunt – to help struggling entrepreneurs get funding to build the next Snapchat."

Excerpt from Barron's -- "[Lev's] contention is that generally accepted accounting principles, or GAAP, have lost their relevance over the last 40 years. The industrial economy, he says, with its emphasis on physical assets of property, plant and equipment, and inventory levels has been supplanted by a new economy in which intangible assets like research and development, information technology, unique business franchises, and powerful brands rule the roost."

Excerpt from The Economist -- "Financial titans might splutter into their champagne at Mr Philippon’s finding, and point to the reduction in trading spreads or even the rise of firms like Vanguard. But it is the cost to the end-user that is the key. Mr Philippon’s data suggest that money saved in one area has been offset by new charges elsewhere."

Excerpt from Yahoo Tech -- "Watching moments unfold through a viewfinder may seem like a narrow, distracted point of view, but a new study suggests otherwise. People who take photos of their experiences actually enjoy them more, according to a study published by the American Psychological Association."

More than 100 academics, business practitioners and government representatives convened in Helsinki this June to explore where and how to unleash hidden creative talent in Finland. 

Excerpt from Marketplace -- "Russell Winer a professor of marketing at NYU’s Stern School of Business, said diners like to feel like they’re in charge, and taking the tip out of their hands — literally — may not make them feel at ease. 'People like the discretion,' he said. 'They like the separation of the tip from the meal because it gives them the opportunity to reward excellent service and penalize terrible service.'"

Excerpt from Christian Science Monitor -- "'Australia has been using the same brown packaging for some time, and a review of two dozen studies showed that it deters smoking – and also seems to make the cigarettes taste worse, which was an unexpected side-effect of the repackaging,' Prof. Alter writes. 'A cigarette that comes from an ugly brown box will, similarly, seem less appealing for the same reason. We associate that brown color with so many negative substances and ideas that the cigarette comes to take on those negative associations as well. I certainly think it should be tried in America.'"

Excerpt from China Radio International -- "The key effect ... of interest rate moves, at least in the short term, are on currency. So we actually saw with Yellen's statement about sort of postponing an increase in interest rates that the dollar was weaker. By reverse, if we actually see that increase in the short term, especially if it's a surprise increase, then there is a danger that that will put pressure on the dollar-yuan exchange rate from a negative standpoint from China's perspective."

Except from the CFA Institute blog -- "According to new research from the Stern School of Business at New York University, for every 1% increase in interest rates, the rate banks pay on a typical savings deposit rises by just 0.34%. So even a 2% increase in rates would translate into a relatively paltry 0.68% bump in what consumers would receive from the bank. Not exactly a silver bullet for retirement planning."