Faculty News
Prof. Adam Alter explains why red is a winning color, from his book, "Drunk Tank Pink"
—
Excerpt from The Guardian -- "Olympic competitors, when they're randomly drawn, when they are in combat sports, they're randomly drawn to wear either red or blue and when they get red, they do better. They win about 65% of bouts when they're evenly matched. So red is a winning color."
Watch the video
Watch the video